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I WILL ELEVATE
YOUR BRAND'S POSITIONING WITH VISUAL IDENTITY

VISUAL IDENTITY BUILT STRATEGICALLY

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I develop projects for brands that seek solid positioning, differentiation and authority in the market. Visuals enchant, but it's strategy that drives growth and results.

PROJECTS

BENEFITS

01. Clarity

If your brand needs to be explained all the time, it's because it communicates poorly. A strategic visual identity organizes your message, defines your positioning and makes it clear to which audience your brand belongs and why you are the right choice. When there is clarity, the client understands your value before the first conversation.

02. Authority

Authority doesn't come from time in the market, but from built perception. A strong identity conveys direction, consistency and maturity, making your brand seen as a reference, not an alternative. The result is simple: more respect, fewer questions and faster decisions in your favor.

03. Value

When perception is ordinary, price becomes the debate. A premium visual identity elevates how your brand is perceived, justifies higher positioning and sustains better margins. The client stops comparing you only by price and starts comparing by level.

04. Memorability

The market is noisy and competitive, forgettable brands disappear quickly. A distinctive identity creates instant recognition, strengthens presence and ensures your brand is remembered at the exact moment of decision. Being remembered is always being ahead.

05. Trust

Before buying, the client looks for signs of security. A coherent, consistent and professional visual identity reduces silent objections, transmits stability and increases the sense of credibility. The greater the trust, the lower the resistance and the higher the conversion.

06. Differentiation

In saturated markets, looking the same means competing on price and attention. A strategic identity reveals what makes your brand unique, transforms essence into positioning and creates real competitive advantage. Well-built differentiation is not aesthetic, it's strategy!

07. Growth

Unstructured brands stall when they start to grow. A well-defined identity creates a solid foundation for expansion, new product launches, ticket increase and authority building. Exponential growth demands a visual structure worthy of the brand's ambition.

TESTIMONIALS

We trusted Gabriel with a major international project for Portugal and he simply went beyond everything we imagined. His ability to create deep, strategic and meaningful concepts is impressive. He transforms vague ideas into strong and coherent brands, even when the client doesn't yet know exactly what they want. Agility, immersion and commitment marked the entire process. Today we have a solid, international and memorable brand.

Deise Mezzaroba @deisemezz

Working with Gabriel was not just hiring a designer, it was starting a real transformation. He dove deeply into what I wanted to convey and brought an identity that completely changed my professional stance. My brand gained strength, my environment changed, my collaborators felt the difference and even my own perception of my business evolved. It is rare to find a professional capable of impacting not only the visual, but the mindset of a company.

Mario Bertonha @mariofbertonha

From the first project, it was clear that Gabriel doesn't just deliver aesthetics, he delivers strategy. He managed to uncover exactly what we needed, many times before we even knew how to explain it. The result exceeded any expectation and in practice, we saw our brand grow exponentially after the new identity. It's not just design, it's market positioning.

Estela Andrade @estela.s.andrade

I'll admit that at first I felt that knot in my stomach. Change brings insecurity, even more so when it's about your own brand. But Gabriel handled everything with so much confidence and strategy that when I saw the result, I understood: it was exactly what we needed. My brand finally conveys the professionalism and authenticity I always sought. It wasn't just a design, it was a new beginning.

Rafael dos Santos @rafaellaia_

From the start, he led a structured process to deeply understand my vision. The result was something far greater than I could have imagined on my own. My brand gained identity, personality and strength. He shows genuine passion for what he does, meets deadlines and transmits confidence at every step.

Patrícia Almeida @patricia.almeidha

I didn't just receive a logo, I received the birth of a new professional phase. The level of attention to detail and the creative sensibility exceeded my expectations. Today my brand communicates strength and professionalism, elevating the recognition of my profession.

Adonias Personal @adonias_personal

Gabriel is a long-standing strategic partner. His mastery of Adobe tools and design fundamentals brings absolute confidence to any project. He combines creativity with responsibility and commitment. If you seek visual impact allied with professionalism, he is one of the best choices in Brazil.

Jordino Pereira @jordino_pereira

IS YOUR BRAND READY FOR THE NEXT LEVEL?

Start the strategic diagnosis so we can analyze your brand's current moment and define the best direction for your growth.

I am also the creator of Visual Pack, a course that transforms the way designers structure and deliver visual identity projects through a strategic and professional method.

CONTACT:

CONTATO@COSCRATODESIGN.COM

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