MYKO was born from a simple conviction that sophistication should not be a privilege reserved for those who can afford to pay a premium for it. Founded by Pedro Guedes, the brand was created to deliver high-quality pieces with the elegance of major market references, at prices that make sense for those who value what they wear, regardless of social class.

The visual identity was developed from scratch to support that premium positioning, with a geometric typography created exclusively for the brand that conveys modernity and character, the sagui monkey symbol that brings personality and emotional connection, and a neutral palette with a strong black presence that anchors everything in seriousness and elegance.

A new brand without a strong identity starts at a disadvantage, and MYKO entered the market already communicating what it wanted to be, which makes all the difference. When the visual delivers sophistication from the very first contact, the client doesn't question the price, they feel it's worth it, and the visual identity was MYKO's first strategic investment and also the one that made every other investment more efficient.